Off the Grid is a rustic Virginian cafe with New York style cuisine. Its generic sans serif typographic logo connoted little information on the company. When speaking to the owners, their cafe perception was not properly reflected in their brand identity. I rebranded their company to a more rustic, industrial, and warm visual system.

 

This project rebrands an outdated food establishment by introducing a new visual system. It includes brand identity, a website and a mobile site.