© 2019 Sarah Rodriguez

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DYNAPAC

DESCRIPTION

Identify a dilapidated industrial brand and redesign its visual system with fidelity to the original identity.

CATEGORY

Rebranding
Packaging

Web Design

Layout

CONCEPT

Dynapac is a Swedish multinational engineering subsidiary company and a world leader for mobile compactors for road surfaces. Despite its dependability, there has been a decline in sales compared to its competitors like CAT (Caterpillar Incorporated). A revitalization of Dynapac’s brand can both increase sales and internal pride.

 

This project rebrands a neglected company by introducing a new visual system. Included are branding guidelines, various packaging items, and a website.